From Seasonal Rollercoaster to Booked-Solid: How a Calgary Landscaping Company Doubled Revenue
⚠️The Challenge
Evergreen had incredible work — award-winning hardscaping and design — but their Google Business Profile was incomplete and unoptimized.
They relied entirely on word-of-mouth, which meant feast-or-famine revenue cycles: fully booked in July, idle crew in September.
No visual portfolio existed online. Their website was a single page with stock photos and no project gallery.
They were invisible for high-intent searches like 'landscape design Calgary' or 'patio builders near me.'
✅Our Solution
Google Business Profile optimization: 200+ photos of actual projects, weekly post updates, review generation campaign (47 new 5-star reviews in 60 days).
Built a portfolio-first website featuring before/after galleries, video walkthroughs, and service-area pages for every neighborhood they served.
Local SEO strategy targeting 'landscaping + [neighborhood]' long-tail keywords across Calgary's highest-income postal codes.
Seasonal advertising campaigns: spring booking push (February-March), mid-season upsell (June-July for patio additions), fall prep (September-October).
"We used to panic when summer ended. Now we're booked into October and have a waitlist for next spring. The Google rankings alone changed everything."
