
Sarah was a top-producing realtor with a dated brand presence that didn't reflect her market position.
Her social media consisted of sporadic property posts with zero engagement strategy — likes were single digits on most content.
She was spending $2,400/month on Facebook ads with no conversion tracking and couldn't attribute a single listing to her ad spend.
Competing agents with younger, more visible brands were winning listings from sellers who 'found them on Instagram.'
Complete brand overhaul: new logo, color palette, and photography guidelines that positioned Sarah as Edmonton's premium luxury agent.
Content system built around three pillars: market education (Edmonton housing reports), behind-the-scenes authenticity (showings, closings, client celebrations), and social proof (video testimonials).
Meta ads restructured around a full-funnel approach: awareness through video creative targeting homeowners in target neighborhoods, retargeting for website visitors, and lead-generation forms for seller consultations.
CRM integration so every inquiry was tagged, nurtured, and followed up within 15 minutes via automated SMS sequences.
"I went from being invisible online to having sellers tell me they chose me because of my Instagram. Tābl didn't just run my ads — they built my entire digital presence."